iPhone 6 turns its users into photographers

Under its latest 'Shot on iPhone' campaign, the global handset maker sourced images shot by iPhone 6 users globally and featured them on billboards in India.

Apple Inc, a brand known for its smartphones, music and laptop devices, has taken to crowdsourcing in its new campaign 'Shot on iPhone', launched in the first week of March this year. The company has sourced images and videos shot by iPhone 6 users across the world, over the internet, and added them to its World Photo Gallery, on its portal.

A note on the page of the gallery states, "People take incredible photos and videos on iPhone 6 every day. And here are some of our favorites. Explore the gallery, learn a few tips and see what's possible with the world's most popular camera."

Around 60 photos - taken by people from all over the world, ranging from amateur to professional photographers - are now being showcased in the Apple World Photo Gallery and featured in a global outdoor campaign across the world, including India.

Traditionally, Apple has always stuck to simplicity when it comes to advertising, highlighting its products and features. The latest campaign seems like an endeavour from the brand's end to utilise user-generated content as a means of showing its patrons that the camera quality of iPhone is such that it can turn anyone into a brilliant photographer.

The five photos displayed here are shot by Gabby K in Snoqualmie Pass, WA (app used VSO Cam), Dan C in British Columbia, Canada (app used Instagram), Andrew P in Phoenix, AZ (Camera), David K in Dubai, United Arab Emirates (camera) and Brendan O in Copenhagen, Denmark (app used SnapSpeed).

The iPhone 6 comes packed with 8MP iSight camera with a new sensor with Focus Pixels, improved face detection, exposure control and HDR video recording feature.