ALP Media puts up largest neon hoarding in Mumbai

The 120 feet by 40 feet hoarding is located at Bandra ROB (Road Over Bridge), Western Express Highway.

The Mumbai-based outdoor media owner ALP Outdoor Media, has claimed to have put up the largest neon cum normal hoarding in Mumbai. The size is 120 feet by 40 feet and it is located on Bandra ROB (Road Over Bridge), on the Western Express Highway.

The agency claims the hoarding is visible from a distance of three km, and that it can be spotted easily, without any other hoarding blocking the view.

The objective is to attract the attention of Mumbaikars commuting via the Worli-Bandra Sealink (traffic going towards Bandra), to Santacruz, Bandra SV Road (via the U-Bridge), and those travelling via Mahim Causeway.

ALP Outdoor Media specialises in railway hoardings and is run by Mustafa Akolawala. The team has another neon hoarding at the usually crowded Haji Ali junction.

Sister companies of ALP Outdoor Media include Radical Constructions and Cosmos Communications.