Tata Goldplus Takes the OOH Way to Relaunch

The brand took over 1,200 media spots across the country to announce its relaunch.

Tata Goldplus has launched a month-long OOH campaign to inform its target consumers about the re-launch of the premium gold jewellery brand. The campaign uses 15 different OOH formats such as billboards, unipoles, bus shelters, cantilevers, wall graphics, gantries and, directional boards, amongst others.

The campaign has been executed by Laqshya Solutions from Laqshya Media Group. The campaign has been implemented across Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu and covers over 32 cities.

According to the agency, the brief from the client was to reach out to prospective semi-urban and rural customers for which it picked over 1200 media units to create maximum visibility and impact.

Talking about the efforts behind the campaign, Atul Shrivastava, COO, Laqshya Media Group, says, "TATA Goldplus is a unique brand catering to the jewellery and luxury needs of the semi-urban and rural Indian customers. The campaign was devised keeping in mind the target audience and its outlook. We formulated a campaign covering a broad spectrum of the media to ensure maximum yet targeted visibility, across the country."

Laqshya Media, founded in 1997, offers enhanced media solutions. Apart from a host of conventional, ambient and airport media solutions, it also offers innovative advertising and communication solutions, experiential marketing and creates unique intellectual properties in the events space. The agency has over 250 professionals with offices at over 25 locations in India, the Middle East and Sri Lanka.