Tanishq: One Love

The jewellery brand has launched a pan-India campaign to promote its anniversary range of solitaires.

Tanishq, the jewellery brand from the house of Titan, has launched an OOH campaign that has been executed by Laqshya Solutions, the agency division of the Laqshya Media Group.

It is a month-long campaign where the agency has chosen various airports in the country. The campaign has been executed at specific airport locations keeping in mind the high-end character of the brand. The brief from the brand to Laqshya Solutions was to reach out to a focused audience. The agency chose to target affluent, discerning air travellers across the country.

Atul Shrivastava, COO, Laqshya Media Group, says, "Something like a solitaire is an aspirational product. Therefore, we handpicked key media units in specific airports across the country. The units were also chosen in airport locations that guarantee a captive, relaxed audience which would absorb the messaging."

The Tanishq campaign used the signature portrait unipoles at Hyderabad Airport. The idea was to take advantage of the frequent exposure to showcase the wide range of solitaires from Tanishq. The five portrait unipoles are at the Departures tract, a beautiful space in the airport, lined with well-manicured topiary.

Tanishq is one of the brands from the house of Titan, which include Fastrack, Titan, Sonata, Helios, Titan Eye + and others.