Yusuf Merchant of Madison Outdoor quits

Yusuf Merchant, general manager, Madison Outdoor Media Solutions has quit after 10 years at the organisation.

Yusuf Merchant, general manager, Madison Outdoor Media Solutions (MOMS) has decided to quit after spending a decade in the company. He is currently serving his notice period and will be there till July 11.

It is still uncertain what his next move will be, but sources close to the development tell that he will not be moving out of OOH. Merchant says that his tenure at MOMS was extremely wonderful and fruitful, where he learned a lot.

Merchant has an experience of over 16 years of which first two years were spent at Roshan Publicity, while the next four were at The Media Edge (Rediffusion Y&R), after which he joined Madison in 2004.

MOMS began its operations in 2001 with Zee TV, VIP, Delsey and HBO as its clients. The agency has over 150 professionals working across three regional offices in Mumbai, Delhi and Kolkata with 18 state offices and 33 representational offices.