Tempo: Clean hands in a dabba

The hygiene brand has launched an outdoor campaign to spread awareness on cleaning hands and using a sanitizer.

Sweden-based SCA's hygiene brand, Tempo has launched an outdoor campaign titled Tempo Smart Foodie in Mumbai.

The campaign has been launched in association with the Mumbai Dabbawalas for its Mumbai edition with Bollywood actor Karishma Kapoor to spread the message of hand hygiene to 1,00,000 Smart Foodies. The campaign promotes healthy way of eating by using a sanitizer before eating and a tissue after eating food.

As part of the campaign, Mumbai's famous Dabbawalas gathered together at various locations and placed a pack of Tempo pocket hanky tissues and a 15 ml bottle of hand sanitizer in a Smart Foodie bag to accompany 20,000 dabbas on the first day of promoting the real joy of eating with hands instead of fork and spoon.

The campaign was executed by psLIVE which has also launched the brand in Kerala with celebrity and actress Aparna Gopinathan by unveiling Tempo Smart Foodie Campaign.

Cecilia Edebo, MD, SCA, says, "Promoting good hygiene in sync with the local Indian eating habits, SCA aimed at bringing a smart way to enjoy food anytime and anywhere to the market. psLIVE has been an integral part in helping us achieve the same. We look forward to engaging them in our endeavor to spread our products and message on pan-India basis."

Sidharth Ghosh, vice president, psLIVE, says, "With an insightful team and extensive research we are eager to continue ideating and executing campaigns that will help the brand enhance their presence in the Indian market."

SCA is a global hygiene and forest products company that develops and produces sustainable personal care, tissue and forest products. It has its presence in over 100 countries under many strong brands, including TENA and Tork, and regional brands such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda.