Rajneesh Bahl promoted as CEO, Percept OOH

Bahl will now drive the marketing initiatives and strategy planning, establishing short and long-term objectives for the company.

Rajneesh Bahl has been promoted as chief executive officer, Percept Out-Of-Home, with effect from June 1. He will be responsible for driving the marketing initiatives, strategy planning, establishing short and long-term objectives for the company. He will also personally oversee the outdoor and rural businesses and synergise the retail initiatives of the company.

Bahl joined Percept OOH as business head, outdoor, in 2010. With an experience of more than two decades in the advertising, media and communications industry, he brings a wealth of ideas, knowledge and experiences from leading brands across the region.

Meanwhile, Sanjay Pareek, president, Percept OOH has been promoted to handle a strategic role at Percept, and will undertake the dual role of mentoring Bahl during this transition phase at Percept OOH. Pareek's professional exposure is of more than 20 years in the FMCG, media, consumer durable and consulting space.

Besides, Pervinder Singh has been re-designated to the position of chief operating officer, retail and idea studio, Percept OOH. Singh will continue to drive the strategy and retail marketing initiatives, and ensure delivery of financial plans, nurture infrastructure, resources, leadership and processes for delivery of the Percept OOH retail plan. Singh comes with over two decades of experience across design disciplines like architecture, interiors and exhibitions.

Commenting on his new role, Bahl says, "This is a great opportunity to garner the energy of colleagues and trust bestowed on us by our clients to take a giant leap into the future. I am thrilled to take this opportunity head-on and confident to deliver the expectations of my teams and our clients. I want percept to be recognised as the most admired agency for growth through its planning and research capabilities and team members to take leadership roles through engagement and training."

Pareek says, "The energy which Rajneesh has brought to Percept OOH is infectious and helped the outdoor business grow more than 25 per cent YOY since he has joined. His engagement with employees has helped them to deliver more by focused efforts in new business development and his relationship with vendor partners has been the icing on the cake."