Milestone Brandcom strengthens OOH division

The appointments are in line with Milestone Brandcom's market focus and growth strategy.

Out of home (OOH) agency Milestone Brandcom has roped in Surojit Sen as associate vice-president, East India 360 Integration. Sen moves in from Percept, where he was regional manager, East.

In his new role, Sen will handle the entire operations of all verticals of the agency in East. "My focus will be to take the agency to a larger platform, making it a profit making business. We will try to provide better service to our clients and establish the agency in a better way in the market."

Sen comes with 13 years of experience and has worked with Percept in his previous stint. Prior to Percept, he has worked with Selvel Advertising for 12 years. He has also worked on several brands including USL, Seagram, ABP, Zee TV, and Allied Blenders Distilleries.

The agency has also appointed Rasiq Sultan as regional head, South India, OOH. Sultan has nine years of experience. He, too, hails from Percept, where he was regional head for South.

In an official communiqué, Nabendu Bhattacharyya, founder and managing director, Milestone Brandcom, says, "With the help of Surojit and Rasiq's extensive local knowledge and understanding of the markets in the South and East, we are sure to offer an edge over others in providing robust solutions to our clients."