OAP appoints Jesley Joseph as vice-president, South

Joseph, who has 15 years of experience has worked with Business India, Indian Express, AD's World and Primesite.

Outdoor Advertising Professionals (OAP) has appointed Jesley Joseph as vice-president, South. Earlier, he was associate director at Vivaki Specialist Services.

Joseph's new mandate is to develop and strengthen OAP's operations in South India.

In an official communiqué, Abhijit Sengupta, CEO, OAP, says, "Joseph's experience in outdoor advertising, business development, and media planning will help the company to establish itself in the outdoor advertising industry in the South."

Joseph says, "As compared to Delhi and Mumbai, the southern outdoor market is not that big. However, with the help of OAP's services and tools, along with proper planning, we will try to cater to the needs of our clients."

Joseph, who has 15 years of experience, holds a Bachelor's degree in Commerce from Sacred Heart College. He also holds a post-graduate diploma in Marketing Management from Bhavan's Somani College.

He started his career in 1994 with Business India. Later, he joined the marketing team of the Indian Express Group. In 2002, he moved to the outdoor industry and joined AD's World as deputy general manager. After two years, Joseph joined Primesite, the out of home arm of Mudra Max, as group account director, where he spent the next six years. In 2010, he joined Vivaki.