Swiggy Instamart installs free modak dispenser for Ganesh Utsav in Mumbai

As Mumbai prepares for Ganesh Utsav, Swiggy Instamart, a quick platform from Swiggy has installed a Modak dispenser on Carter Road. Modaks, considered a key element of the celebrations, are being offered through the dispenser, which has gained attention from Mumbaikars.

Available on September 6th and 7th, the dispenser will distribute 1,000 modaks daily, free of charge, dispensing approximately 142 modaks per hour. The machine features a design that attracts passersby. This initiative is a result of collaboration between Swiggy and its partners, Havas Media and Havas Media Tribes.

The dispenser operates via an audio sensor triggered when a bell is rung. Within five seconds, it releases a single hygienically packed modak in a box. Each box contains a QR code directing users to Swiggy Instamart’s Ganesh Chaturthi section on the platform, which offers pooja essentials, modak-making kits, different modak flavours, and eco-friendly Ganesha idols. Customers can access these items through Swiggy Instamart within 10 minutes.

With the Marathi phrase ‘Ghanti Vajwa, Mithai Milwa’ (ring the bell, get the sweet) displayed on the dispenser, the initiative has gained attention on social media.