Spykar partners as associate gold sponsor for the India tour of Sri Lanka

Spykar, a denim brand is the associate gold sponsor for the upcoming India tour of Sri Lanka, commencing on July 27, 2024. This partnership celebrates the shared spirit of the Young and Restless, defining both Spykar and cricket fans across the country. Spykar stands amongst these passionate fans to ignite this enthusiasm and celebrate the exceptional talent on display.

Following India's historic win at the ICC T20 World Cup in the USA, the eagerly awaited series will feature a lineup of T20s and ODIs, running from July 27 to August 7, 2024. The series is set to captivate a massive audience, with expected viewership between 180-220 million, uniting cricket lovers from both nations in a shared passion for the sport.

"We're delighted to be the Associate Gold Sponsor for the upcoming India-Sri Lanka series," said Sanjay Vakharia, co-founder and CEO of Spykar. "This partnership goes beyond just a sponsorship, it's a celebration of our shared love for this incredible sport, a passion that ignites the young and restless spirit in India. We're excited to connect with cricket fans on a personal level through this electrifying series."

"It's great to see a fashion brand like Spykar partnering with the upcoming India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration," said Upul Nawaratne Bandara, head of marketing, Sri Lanka Cricket.

This historic series marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuria for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo.