Reebok gets a new logo

English apparel and footwear company Reebok has announced that the brand will unify its logo and wordmark – the vintage vector logo, and the signature drop-R, beginning in 2020.

The two graphic elements will be integrated across all Reebok sports and lifestyle products, including footwear and apparel. A pre-launch of sport styles featuring the new logo will be carried out this month, the company has announced.

“At Reebok, our mission is to be the best fitness brand in the world. We live at the intersection of fitness and fashion, and our product is a reflection of that connection,” said Matt O'Toole, Reebok President. “As we continue to differentiate ourselves, we’re blurring the lines between our entire portfolio of performance and lifestyle products even more so to give our brand one unified presence and voice."

“Under a unified banner, all of our products will tell a single story that is clear and consistent,” said Karen Reuther, VP of creative direction, Reebok.

The brand intends to hinge company's heritage to its future with the new logo, which is a subtle modern evolution of the original. “The Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates back more than fifty years. It's compelling, dynamic and powerfully linked to some of our greatest cultural moments,” Karen added.

First introduced in 1992, the vector logo has since been used in various forms, most recently on Reebok heritage and lifestyle products. While the integrated new logo will feature across all products, the Reebok Delta logo – introduced in 2011, will continue to be used on select product, including CrossFit and UFC-branded Reebok apparel.