Rajnigandha engages cricket fans in artistic celebration merging AI, cricket, and creativity

The campaign #rajnigandhamasterstroke has been developed by Mindshare.

Rajnigandha has launched an engaging campaign #rajnigandhamasterstroke, keeping art and cricket at its core. The campaign is available on the official portal,  while being promoted on various consumer engagement channels. Mindshare collaboratively develops the campaign in close partnership with Rajnigandha.

Rajnigandha Masterstroke celebrates cricket while democratizing art. This initiative encourages fans to express their unwavering support for India’s cricket team by harnessing the power of artificial intelligence. The campaign brings together technology, social media, love for the game, and creativity, giving fans a special chance to express their passion for cricket. It starts with a captivating “Rajnigandha Masterstroke promo dedicated to celebrating victories and fuelling the cricket excitement. By encouraging creative expression, the campaign aims to connect Rajnigandha's values with the spirit of cricket. Fans are invited to show their support uniquely using Generative AI technology. They can share their creations with #rajnigandhamasterstroke, making their voices heard in the cricket fever.

Interested individuals can access the campaign's landing page https://masterstroke.rajnigandha.com/ via QR code scans or direct links to participate. After arriving on the landing page, they must complete the registration process, which includes OTP verification. Participants can choose from various themes, including Contemporary Art and Oil on Canvas.

At the launch of the Rajnigandha Masterstroke campaign, Sushaant, general manager ,marketing, mouth freshener Division said, "We are excited to unveil our new-age AI-powered campaign #rajnigandhamasterstroke, under 'Rajnigandha Brand.' We believe in the power of creativity and technology. This campaign brings cricket enthusiasts closer to the game they love. Our goal is to provide fans a platform to creatively express their unwavering passion and foster a strong sense of support and community.”

Amin Lakhani, CEO – Mindshare, South Asia said, "We're excited to partner with Rajnigandha on the #rajnigandhamasterstroke campaign, merging technology, art, and cricket. This initiative is a testament to our belief in technology's power to enhance creativity. We're proud to lead the way in this innovative intersection of sports and AI. This campaign isn't just about cricket; it's a digital canvas uniting fans nationwide. The intent is to celebrate the game's spirit and creativity, as we collectively paint our nation with our love for cricket.”

The campaign consists of several components, and participants are encouraged to share their cricket-themed masterpieces on social media platforms such as Instagram and Facebook, using the dedicated campaign hashtag #rajnigandhamasterstroke and tagging @rajnigandha_pm. This fosters a sense of community and unity among art and cricket enthusiasts countrywide, amplifying the collective voice cheering the Indian Team.

To further enhance engagement and motivation, Rajnigandha has curated an array of exciting prizes for participants. The artworks with the highest number of engagements will be gratified with exciting gifts, smartphones, smartwatches, and much more. These rewards serve as tokens of appreciation for the passionate contributions of art creators who have come together to support the national team.

To amplify the impact, the campaign will enlist the participation of influencers, prominent cricket platforms, and on-site events and promotions.