Rajasthan Royals names Curefoods as an official partner

The collaboration is designed to introduce a series of digitally driven initiatives that will captivate fans on a new level.

Royals Sports Group-owned franchise Rajasthan Royals today announced a digital-first partnership with Curefoods, a F&B brand as it will become the official partner of the team, marking the initiation of a strategic collaboration set to redefine fan and consumer engagement during the 2024 season.

The partnership aims to inspire fans to adopt healthier lifestyles and make informed choices, not only in terms of diet but also in physical activity.

Leveraging the foothold of the Royals' social media platforms, the collaboration is designed to introduce a series of digitally driven initiatives that will captivate fans on a new level, both within and beyond the cricketing arena.

Jake Lush McCrum, chief executive officer, Rajasthan Royals, shared his thoughts on the partnership, stating, "We are excited to announce this unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology."

Ankit Nagori, founder, Curefoods, also commented on the exciting collaboration, “We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey.”

The partnership will see Rajasthan Royals and Curefoods collaborate on a multitude of initiatives, including exclusive digital content, interactive fan experiences, and wellness campaigns. The two brands will leverage technology and digital platforms to connect with fans in innovative ways, enhancing overall fan engagement during the 2024 season.