Park+ unveils its new logo to reflect its new brand identity

Park+ an app for car owners, unveiled its refreshed logo, mirroring the three cornerstones of its new brand identity- Young, agile & ambitious. The new color palette and design add a powerful new dimension to Park+’s brand persona.

Commenting on the development, Amit Lakhotia, founder & CEO, Park+ said, “2023 has been a stellar year for us so far, we closed our series C round, grew to over 700+ employees and expanded our footprints to over 50+ cities across India. As part of our evolving nature, we have refreshed our brand logo to reflect our ambitions. As a young, agile, and ambitious brand, we wanted our logo to reflect these qualities. Our refreshed identity reflects all three attributes. We are a young brand- only five years old. We are an agile brand- always on the lookout for a business problem we can solve. We are an ambitious brand- always pushing the envelope to create new milestones. The new refreshed Park+ is just the beginning, 2023 has more in store for all of us.”

Park+ took up car owners' problems, which no one was ready or willing to solve- such as finding a parking spot, tracking challans, recharging FASTag, renewing insurance, car cleaning, car maintenance and made these services effortless. Park+ app went live in 2019 and today hosts India's largest community of car owners - 80 lakh and is the best rated app in its category with a 4.6 rating.