One Source bags Titan Capital-backed Boba Bhai's integrated marketing mandate

The partnership will span digital and social media marketing, influencer marketing, corporate communication, and creative duties for Boba Bhai.

One Source, an integrated marketing consultancy, announced its partnership with Titan Capital-backed Boba Bhai, a bubble tea market in India. The strategic partnership will span digital and social media marketing, influencer marketing, corporate communication, and creative duties for Boba Bhai. The mandate will be overseen from One Source’s Delhi office.

With a presence across seven cities in India, Boba Bhai has over 32 outlets and processes over 60,000 orders per month. The goal is to expand into several more Tier 1 & 2 cities within the next six months, followed by rapid expansion across Tier 2 and Tier 3 cities. One Source will spearhead and build digital strategies for Boba Bhai with its customer-focused creative storytelling and bring to life Boba Bhai’s commitment to revolutionise the bubble tea and Korean cuisine segment in India.

Speaking of the partnership, Dhruv Kohli, founder, Boba Bhai, stated, “At Boba Bhai, our focus has always been on delivering exceptional customer experiences. We are a young and passionate brand, and plan to disrupt the bubble tea market in India. Think Bubble Tea 2.0. One Source brings that same passion and enthusiasm to their work. Their vision for Boba Bhai is what we really appreciated and the company’s understanding of building our brand across digital & corporate communication platforms tipped the decision in their favour."

Srishty Chawla, co-founder and co-chief executive officer, One Source, added, "At One Source, our primary focus is on growing our clients' businesses with measurable business impact. With a strong focus on consumer insights-driven strategies to drive meaningful campaigns, we aim to leverage our expertise across PESO platforms to augment brand visibility, recall, and love among the consumers. The Bubble Tea category in India is growing at a rapid clip, and Boba Bhai is championing the journey. We are excited to continue our results-driven approach for the brand and are deeply honoured by their trust in us."