Locks by Godrej is the official safety partner of KBC season 16

Godrej Locks & Architectural Fittings and Systems, a home safety brand under the Godrej & Boyce umbrella, has announced its partnership with Sony LIV as the official safety partner for the game show Kaun Banega Crorepati (KBC) season 16, hosted by Amitabh Bachchan.

Shyam Motwani, business head, Locks & Architectural Fittings and Systems, Godrej & Boyce, shared, “This partnership is a natural fit between two trusted brands that have been integral to Indian homes for decades. As KBC’s Official Safety Partner, we are not just reinforcing home safety but bringing our innovative digital locks into the spotlight, showing how they are essential to modern living.”

As the official safety partner of KBC, Godrej Locks will be prominently featured throughout the show with strategic integrations, including the placement of Aston bands and a special segment where the Rs 25 lakh winner will be personally presented with a Godrej Digital Lock by Amitabh Bachchan.

This partnership is about aligning the values of KBC and Godrej Locks—both synonymous with trust and reliability in Indian households. By integrating Godrej’s cutting-edge safety solutions into the fabric of KBC, Sony LIV enhances the viewing experience, making it both entertaining and educational.