H&M to launch H&M Home in India in March

The home furnishing products will be available on the brand's website and its e-commerce partner Myntra.

Swedish retailer H&M will launch H&M Home to start selling home decor, furnishings, bed linen and dinnerware in India starting March 2022. These products will be available through its website as well as its online e-commerce partner Myntra.

H&M Home will also be introduced via H&M India's existing store in Ambience Mall, Vasant Kunj, through a shop-in-shop format.

Since the pandemic hit, the home furnishing segment has witnessed an uptick in India. Swedish-founded IKEA is also building its presence in the country.

Currently, H&M Home operates over 350 shop-in-shops and 27 standalone stores across the world, with physical presence in 52 markets.

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