Hindware partners with IPL teams RCB and Punjab Kings for IPL 2024

It aims to amplify its brand presence and connect with cricket enthusiasts through various initiatives and digital content.

Hindware, a bathware brand, has announced its partnership with the IPL teams - Royal Challengers Bengaluru and Punjab Kings, solidifying its commitment to connecting with its audience through cricket.

Hindware extends its association as the associate sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year. The recent unveiling of the Royal Challengers Bengaluru jersey showcased Hindware's prominent placement on the non-leading arm of the players, reaffirming the brand’s commitment to the team.

In addition, Hindware solidifies its longstanding partnership with Punjab Kings for the third consecutive year as a sponsor. The Hindware logo will adorn the helmets and caps of the Punjab Kings players, symbolising the brand’s support for the team.

Speaking on the partnerships, Sudhanshu Pokhriyal, CEO, Bath & Tiles, Hindware expresses enthusiasm, stating, "We are excited to continue our partnership with Royal Challengers Bengaluru and Punjab Kings for the upcoming season. Cricket holds a special place in the hearts of millions of Indians, and our collaboration allows us to connect with fans and enrich their cricket-watching experience. T20 league is a sporting extravaganza and provides an ideal platform for Hindware to amplify its brand presence and engage with millions of cricket enthusiasts.”

Rajesh Menon, VP & head, Royal Challengers Bengaluru said, "We are thrilled to welcome Hindware, the iconic Indian brand back as our associate sponsor for the second year in a row. We are excited to further strengthen our successful partnership. Together, we are committed to crafting memorable experiences for our fans.”

Satish Menon, CEO, KPH Dream Cricket stated, “We extend a warm welcome to Hindware as they return as our associate sponsor. We are excited that this renewed partnership will reflect our dedication to promoting thrilling cricket, igniting pure excitement among our fans.”

Hindware is set to ignite excitement among fans through a lineup of initiatives. This includes an integrated campaign exclusive digital content and interactive fan experiences.