Deepak Chahar launches his homegrown sports brand DNINE Sports

The brand is looking to expand into the sports shoes and clothing market in the near future.

DNINE Sports, a new brand dedicated to enhancing the performance and well-being of athletes, is set to launch in India. With the official launch on September 19th, DNINE Sports aims to bring a new era of excellence to cricket and other sports.

The brand has introduced a range of cutting-edge products designed to meet the unique needs of athletes, including professional cricketers. The brand's founder, Deepak Chahar, is the first international athlete to develop his own cricket shoes, investing over 18 months in research and development to create the perfect cricket shoe.

One of the brand's flagship products, DNINE WEOLIVE Whey Protein, is set to revolutionize the supplement industry. Packed with 24g of whey protein per serving, along with 4.5g of BCAA, 8.6g of EAA, prebiotics, and digestive enzymes, it's a game-changer for athletes looking to build and recover their muscles. DNINE Health Supplements have undergone rigorous testing by FSSAI, ISO, and GMP, assuring their safety and effectiveness.

At DNINE Sports, we are dedicated to enhancing the comfort and performance of cricketers of all ages, said Deepak Chahar, the driving force behind DNINE Sports. Our products are designed to provide a long-term edge, allowing athletes to extend their careers by minimizing the risk of injuries.

The brand's distribution channels will be both offline and online, with a strong focus on word-of-mouth marketing. As part of their expansion plans, DNINE Sports will soon venture into sports clothing and running shoes to cater to a wider audience.

DNINE has announced its digital marketing partnership with Delhi-based digital marketing company, TZS Digital. TZS Digital will work closely with DNINE to establish its digital presence, acquire new consumers, build a credible brand image, and market various products of DNINE.

Lokendra Chahar, managing director, DNINE Sports said, “More than himself, Deepak trusts his equipment, that's what he relies on. And so, with that in mind, he launched his new brand DNINE because he did not want the new generation to settle for anything less than the best. Today he is in the fortunate position to positively impact many sports professionals’ lives and the sporting equipment industry as a whole.”

On the occasion Deepak Chahar, said,“ I am very excited, nervous, happy, anxious all at the same time as the brand goes on the floors. Team TZS Digital has been like an extended arm working round the clock with us and bouncing off some really great ideas for the brand. We are all working round the clock to make this a huge success. Let’s GO ALL IN!”

“We are excited to partner with DNINE. This project brings a lot of adrenaline in the team and we have all sorts of fiery ideas to break on the digital channels. India desperately needs world-class products at competitive prices to unleash its true athletic potential. We think that this partnership will create a positive impact on the sports industry. We are all ready with our digital ammunition to conquer the platforms,” said Tauquir Zaidi, managing director at TZS Digital.

Pavan Jain, executive director, TZS Digital said: “We understood the purpose of the brand and Deepak’s vision since their initial talks. A young team full of cricket lovers, TZS Digital was the right team to work with for DNINE. Our team will not only create ground-breaking content but also help in mirroring Deepak’s vision with the right tone of voice on all digital Platforms.”