DaMENSCH forays into Offline Market

To streamline its new offline model, the company appoints Ashmeer M. Sayyed as Chief Retail Officer.

DaMENSCH, a premium men's fashion brand that recently raised $16.4 million funding, today announced their plan to foray into offline retail business. DaMENSCH, founded in 2018 by Gaurav Pushkar and Anurag Saboo has grown 3X YOY in the last three years.

Commenting on the launch of the offline presence or some other word covering all channels, Gaurav Pushkar, co-founder, DaMENSCH said: "As a D2C brand we have cracked the formula of creating innovative products, acquiring customers efficiently and retaining them successfully. Today, 50% of our revenue comes from our existing customers and this is a proof of our potential, we want to be where our customers are and hence the launch of the offline channel to offer the consumer omnichannel solution. While we make our presence felt in GT, MT and other Large format stores this year we would also be launching exclusive brand outlets in near future”.

With a significant investment from the recently raised funding the company is planning to venture into retail stores within this year and be available at 10,000 point of sale avenues across various formats, by 2024.

In-line with the retail mission, DaMENSCH has appointed Ashmeer M. Sayyed, as chief retail officer to boost the next stage of the company's growth, spearhead offline sales and drive strategic partnership efforts. Prior to joining DaMENSCH, Ashmeer was with Jockey. Previously, Ashmeer was General Manager of retail and heading the international Business at Page Industries.

Speaking on his appointment, Ashmeer said “I am excited to be joining the DaMENSCH growth story at such a crucial juncture in the brand life cycle. The acceptance of the brand by consumers online in such a short time presents multiple growth possibilities in other formats. We have an opportunity to create a truly compelling Omni-channel offering for our customers who value the brand ethos of Fashion that thinks.”

Gaurav further adds, “The first half of 2022 has been very strong for us in terms of consumer as well as investor interests. Offline retail space is a promising ecosystem for us to continue the growth momentum in the coming days. We are delighted to have Ashmeer on board who will play a pivotal role in establishing DaMENSCH’s offline retail network”.