"Consumers seek value proposition as wallets shrink": Nielsen report

The fifth edition of Nielsen's report on COVID 19 – Evolving consumer trends was released today. A look at it...

Nielsen today released the fifth edition of its report on COVID 19 – Evolving consumer trends.

As per the report, FMCG consumers continue to be conscious about health and wellness. Snacking and evolved hygiene are additions to the expanding online FMCG baskets.

The report states that home cooking has become a grounded mindset. Improving ease of living at home is reflected in increase sales for appliances and electronics.

It also highlights that consumers are shifting towards affordable offerings (pack-price combination) as wallets shrink.

Read full report here:

Nielsen COVID 19 Edition 5.pdf