Cadbury Bournvita responds to Twitter video highlighting its high sugar content

“The tagline is Tayaari Jeet Ki but I think the tagline should be Tayaari Diabetes Ki,” remarks the video.

Cadbury Bournvita, Mondelez’s malted beverage, has put up a social media post detailing its health benefits. On April 5, 2023, a Twitter user put up a video highlighting the high sugar content in the brand.

A very important video message that every parent and individual should see. pic.twitter.com/grmAqVf0cK

— Rishi Bagree (@rishibagree) April 5, 2023

A man, in the 90-second video, reads the ingredients mentioned of the Cadbury Bournvita pack and details how names listed on it — liquid glucose, maltodextrin — are nothing but sugar and how, as per the pack, there is 50g of sugar in every 100g of the malt beverage powder.

“The tagline is Tayaari Jeet Ki but I think the tagline should be Tayaari Diabetes Ki,” he says.

View this post on Instagram

A post shared by Cadbury Bournvita (@cadburybournvita)

Cadbury Bournvita's statement says that because “every serve of the brand has only 7.6g of sugar which is approximately one and a half teaspoon”, it is much less than the daily recommended intake limits of sugar for kids.

The brand stated it contains many nutrients such as Vitamin A, C, and D among others and that it has enjoyed the love and trust of consumers for over seven decades. It also emphasised the product is a “scientifically designed formula” and “made with ingredients that are approved for use.”