Just days after making headlines for laying off 2,500 employees, BYJU'S is roping in football star Messi.
BYJU’S, the world’s leading education technology company, recently announced football star and global sports icon Lionel “Leo” Messi as the first global brand ambassador of its social impact arm, Education For All.
Messi, who captains the Argentinian football team, has signed an agreement with BYJU'S to promote the cause of equitable education.
This news comes just after the company announced plans to cut costs by laying off 2500 employees.
As the brand announced the signing of Messi, the internet was taken by storm. The move was questioned by social media users.
For me, it doesn't make sense to fire employees in India just like that and promote a brand with the highest-paid celebrities and sponsor sports events for a huge cost. Cost what they spend for promotions if they had invested in employees it will be a great choice. #byjus #firing pic.twitter.com/4vTxFDtMxf
— Prakash Kumar (@PrakashSvk) November 4, 2022
BYJU’s hiring Lionel #Messi as the global brand ambassador for their NON PROFIT initiative while laying off tens of thousands of employees bec their business is unable to make any PROFIT, tells us a thing or two about India’s start up ecosystem!
— Nikhil Inamdar (@Nik_Inamdar) November 4, 2022
BYJU’S soon planning IPO also.
Looking at their strategy to hire Lionel Messi but fired 25,000 employees, IPO should only have QIB else Retailers will rip it apart😅— Anant Ladha, CFA CA CFP LL.B. (@anantladha25) November 4, 2022
#byju #BYJUSTurmoil #LionelMessi #Messi𓃵 #byjus pic.twitter.com/G43D2bcqqz
— Kana Sir🕉️🪷 (@Kanatunga) November 4, 2022
meanwhile byjus employees pic.twitter.com/Sbpd7zRmpi
— Jesse White (@Vegg_Biryani) November 4, 2022
This startup is now estimated to be valued at 22 Billion.
But their journey has been plagued with controversies.
6 rumours about @BYJUS and the the reality behind them: A thread🧵— Raj Shamani (@rajshamani) November 4, 2022