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Burger King changes logo after 20 years

The circular logo has been replaced with a logo that looks a lot more like... well, a burger.

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afaqs! news bureau
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Burger King announces revamped identity – draws mixed reactions

The circular logo has been replaced with a logo that looks a lot more like... well, a burger.

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After 20 years, Burger King has introduced a new brand logo. The new logo features the name sandwiched between two burger buns and has a distinctly different colour scheme compared the last logo.

Burger King's new logo
Burger King's new logo

The new logo will be seen at outlets, and on food packaging effective immediately.

The crew who work at Burger King will also get a redesigned uniform. CNN reports that the redesigned packaging is designed to highlight the new logo. It will also include "playful illustrations of ingredients" and adjectives that describe the food, like "crispy" and "tasty." It's interesting to note that Burger King's packaging comes a few months after QSR rival McDonald's also revealed new wrappers and cups.

Image Courtesy: CNN
Image Courtesy: CNN
Burger King
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