A new social media trend has gripped brands across categories and they are making sure to come up with their best work. It seems that moment marketing is having its moment right now.
Several Indian brands have taken up the ‘LifeInPie’ template to express themselves on social media. ‘LifeInPie’ is nothing but a pie chart where 99 per cent is filled to state a point and the remaining one per cent drives the brand’s communication to the masses. As more and more brands take up this increasingly popular trend, people on social media are getting a good laugh out of it.
Here are some of the best ones -
Britannia Industries
Do you really eat Bourbon from your own packet? #BourbonFriendsForever #Topicalspot #LifeInPie pic.twitter.com/GcXfLFcW5q
— Britannia Industries (@BritanniaIndLtd) February 28, 2020
Burger King India
State Bank of India
Save more time by paying bills, shopping, booking tickets, ordering food and banking, all from one app, #YONOSBI. Download the YONO SBI app here: https://t.co/27668Mw63w #LifeInPie pic.twitter.com/3xA1QeQxZi
— State Bank of India (@TheOfficialSBI) February 27, 2020
Domino's Pizza India
#DominosPizza, tastes best when shared with friends and family. Drop an emoji to show your happiness.
Order now-
iOS: https://t.co/wpFK5zF9lE
Play Store: https://t.co/CEbXk8Hg0X
Website: https://t.co/aRNYvnj5li
#LifeInPie #DominosPizzaIndia #DominosPizza #Dominos pic.twitter.com/7kVfiD7uoY— Domino's Pizza India (@dominos_india) February 27, 2020
Viacom18
When it's a pie chart, it is official.#LifeInPie #TrendingFormat #Viacom18 pic.twitter.com/ZMPCGP9UZL
— Viacom18 (@viacom18) February 27, 2020
Zee5
We understand your #LifeInPie See-no-evil monkey! Just a few more days until we reveal the march calendar. #ZEE5 pic.twitter.com/zrzzVh5M0M
— ZEE5 (@ZEE5India) February 27, 2020
ALTBalaji
Story of every night in a pie! #ALTBalaji #LifeInPie pic.twitter.com/vWhLLoIYE1
— ALTBalaji (@altbalaji) February 26, 2020