Boldfit becomes the official Merchandise Partner of Chennai Super Kings for IPL 2024

In collaboration with CSK, Boldfit has launched an exclusive line of fitness accessories and fanwear, celebrating the ‘Yellove’ fandom.

Boldfit, a homegrown fitness and sports major specialising in apparel, supplements, and fitness accessories, announces its multi-year collaboration with the Chennai Super Kings (CSK) as its official Merchandise partner. With a shared passion for excellence and commitment to empowering individuals to achieve their fitness goals, Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear, celebrating the ‘Yellove’ fandom.

Through this partnership, fans can expect a wide array of exclusive merchandise including jerseys, caps, accessories, and more, designed to inspire and unite supporters as they cheer on their favourite team throughout the IPL season.

Commenting on the collaboration, CEO of Boldfit, Pallav Bihani, expressed his enthusiasm, stating, "We are incredibly proud to partner with Chennai Super Kings, one of the most iconic franchises in the IPL. At Boldfit, we believe in promoting a holistic approach to fitness, and what better way to inspire individuals than through the magnetic world of cricket. Together with CSK, we look forward to bringing fans innovative and stylish merchandise that reflects their passion for both fitness and cricket."

Available on both brands’ website and popular marketplaces, fans can now claim a piece of this unique collaboration. With multiple drops in play, the CSK fans have much to be excited about this season.