Akshay Kumar is the new face of Kurkure

Kumar will be seen donning fun and off-beat avatars in the brand's upcoming campaigns.

Pepsico’s snack brand Kurkure announced Bollywood actor, Akshay Kumar, as its new brand ambassador. Kumar a.k.a Akki, a.k.a. Mr. Khiladi, will be seen donning a number of fun and off-beat avatars as part of the new campaign that the brand has in the pipeline.

Speaking on the association, Dilen Gandhi, senior director and category head – Foods, PepsiCo India, says, “For over two decades, both Akshay and Kukure have entertained families across India and brought people together in an endearing as well as fun manner. We believe that Kumar personifies the brand tenets of Kurkure as both of them complement each other. By combining Kurkure’s chatpatapan with Akshay’s multi-faceted personality, we are confident to create a blockbuster association that will not only create non-stop humour but also deepen our engagement with the consumers.”