The research study was on the impact of online brand conversation on a consumer’s decision-making and sales.
New research from Twitter and Publicis Media has revealed that 68% of the 9600 consumers surveyed changed their impression of a brand after experiencing a conversation with it.
Conducted on six platforms across the US, UK, India, and Mexico, the research study tried to understand how brand conversations on social impact consumer decision-making and sales.
Some of the revelations include:
Tanmay Mohanty, CEO, Publicis Media Services India said, “In a world where interaction, opinion and communication are vital, this is the reason social media platforms are still seeing growth and can influence and shape consumer views and decisions."
You can read more about this study on Twitter's blog.