Viacom18 launches VOOT Kids

Viacom18 is all set to expand its digital ecosystem with the launch of its first subscription play – VOOT Kids. Viacom18 now extends its thought leadership with a unique digital service for kids, which creates a seamless experience for both fun and learning in a safe, parentally controlled environment. Certified by Early Childhood Association (ECA), VOOT Kids is India’s first and only multi-format kids app. With its collection of over 20,000 videos, e-books, stories and quizzes, the app aims to usher in the next revolution in the kids digital ecosystem. Priced at INR 799 for a year and 99 per month with free trials in both packages, the VOOT Kids app is available to download on iOS and Android.

“Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past five years. Our digital play, VOOT, is the second largest video-on-demand platform in the country today,” says Sudhanshu Vats, group chief executive officer and and managing director, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. No other kids app offers Watch, Read, Listen & Learn all at one place.”

With a mission to make screen time meaningful for kids, the app strikes a balance between fun learning and entertainment for kids between the ages of two to eight years. The app encompasses kids’ favourite toons, pre-school and learning shows, picture e-books, audio stories and quizzes and will empower parents with relevant and quality engagement options for their children. Behind this impressive content line-up are partnerships with best in class brand owners and leaders, namely, Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more.

Speaking about VOOT’s venture into the premium subscription space, Gourav Rakshit, chief operating officer, Viacom18 Digital Ventures, says, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on three pillars — product experience, content and safety. We are bringing an offering that is child-friendly, yet parent focussed and gives them both an opportunity to bond with an immersive co-consumption experience.”

The curated, ad-free content library has parental control features allowing parents to evaluate progress, limit screen time and track content consumed, which makes it a safe, one-stop online destination that entertains, engages and enriches kids, all under one roof.

With this launch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50 million households.