“The cost of great content can’t be borne by subscription alone”: Chanpreet Arora, Voot

What will power the OTT revolution in India- subscriptions or advertising revenue?

As the streaming business in India soars, much of the focus has been on the subscription aspect of the business and the content that compels the viewers to pay up. But the reality is that advertising pays more of the bills, than subscriptions, and at a lower cost, too.

A recent report by the Singapore-based Media Partners Asia reveals that about Rs 8,250 crore of OTT’s topline of Rs 14,000 crore in 2021, came from advertising. Subscription revenue made up the rest, Rs 5,750 crore.

That’s exactly Chanpreet Arora’s point. The SVP and business head, Voot AVoD (advertising video on demand), thinks that the role of advertising in OTT’s India success, is under-appreciated.

In an interview with Sreekant Khandekar, co-founder of afaqs!, at the recently held vdonxt asia Week presented by Voot, she passionately explains her point of view.

Edited excerpts:

Watch the full interview here:

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