The campaign's creative messaging breaks from the norm to emphasise News18's dominance in the Hindi news market.
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News18 India has launched a 360-degree media campaign to showcase its dominance in the Hindi news segment.
The Hindi news channel released an ad in the Economic Times to showcase its leadership in the genre. The campaign will also go live on digital and social media, with extensive visibility on trade media as well.
The ad campaign launched in Tuesday’s Economic Times newspaper highlights News18’s comprehensive lead over Aaj Tak on TV as well as digital.
The campaign features creative that is hard-hitting and striking, breaking the category code to deliver the message effectively. The campaign also reinforces News18's prominence in the Hindi news segment.
With top prime time anchors such as Kishore Ajwani, Amish Devgan, Aman Chopra and Prateek Trivedi, News18 India is increasing its visibility and aiming to grow its market share, elevate brand perception, and forge deeper connections with advertisers.
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