Speaking at the launch of the eighth season of OMG! Yeh Mera India, Managing director, A+E Networks, TV18, and CEO, broadcast, Network18 says their content is without boundaries.
Seven seasons. 280 episodes. Over 50 crore views on social media. 17 crore views on television. And now HistoryTV18, which is a part of the A+E Networks, is launching the eighth season of OMG! Yeh Mera India.
In an interview, Avinash Kaul, managing director, A+E Networks, TV18, says after its immense popularity in India the network has shown interest in taking the format across various geographies where it is present.
The channel syndicates its content to Discovery Plus, a streaming platform of Discovery Channel. He says these kinds of collaborations are the way forward and maybe when everybody does it, the wave of original content productions in factual entertainment will increase significantly in India.
Edited excerpts:
"There have been a lot of requests to see if they could take a licence for the format and take it across various geographies wherever A&E is present as History TV18."
"And I'm glad that some of the steps that we took have now forced our erstwhile competitors and now collaborators to really up the game of production."
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