Australia’s new short film invites the world to Come and Say G’day

G’day aims to invite international travellers back to Australia.

Tourism Australia has created a live-action short film with CGI animated characters. The short film, G’day, is part of a new global tourism campaign inviting international travellers to Come and Say G’day, and plan and book an Australian adventure of their own. Directed by acclaimed Australian director, Michael Gracey (The Greatest Showman) and produced by FINCH, G’day the short film shows the unlikely adventure of a plush souvenir kangaroo named Ruby, voiced by beloved Australian actor Rose Byrne, and a toy unicorn, Louie, voiced by actor Will Arnett.

The short film follows Ruby and Louie as they ‘break out’ of a gift shop on the Great Barrier Reef and take an incredible adventure around Australia, visiting iconic sites including Sydney Harbour, Melbourne's laneways, and stunning natural landscapes like Uluṟu and Nitmiluk Gorge. Along the way, they explore the magnitude of travel experiences Australia has to offer, connect with Australia’s Indigenous cultures, and learn why every great adventure starts with the unmistakably Aussie greeting, “G’day!”.

Tourism Australia managing director, Phillipa Harrison, says, “Come and Say G’day is unashamedly and unmistakably Australian. After a challenging time around the world, our uplifting and joyful campaign will stand out in what is a highly competitive international tourism market.”

The multichannel campaign includes new broadcast advertisements (in 60, 30 and 15 second versions), print and high impact Out of Home (OOH) advertising placements, as well as social, digital, and content marketing initiatives. The campaign activity will be further amplified by partnership activity with airlines, State Tourism Organisations, and key distribution partners including Thomas Cook, SOTC, PickYourTrail, Kesari Tours amongst others.

The musical score, written by Australian composers Jonathan Dreyfus and Amy Andersen, features legendary Indigenous Australian musicians including William Barton, Frank Yamma, the Marliya Gondwana Indigenous Girls Choir and Iwiri Choir.

Harrison, concludes, “Another hero of the campaign is the remake of the Australian classic song Down Under by up-and-coming Australian band King Stingray, who sing in both English and Yolŋu Matha, an Indigenous language from northeast Arnhem Land in the Northern Territory.”

Brent Anderson, Regional General Manager for South & South East Asia, Tourism Australia comments, “India, among other South and Southeast Asian (SSEA) markets have been critical in Australia’s recovery and I’m really excited to reveal our new campaign to inspire even more Indian travellers to explore Australia."