Amazon Prime Video signs multi-film collaboration with Nadiadwala Grandson Entertainment

NGE’s upcoming slate of movies, including Bawaal, Sanki, Baaghi 4, will be available on the streaming service for all Prime members.

Amazon Prime Video has signed a worldwide exclusive, multi-film licensing collaboration with Sajid Nadiadwala’s production house Nadiadwala Grandson Entertainment (NGE).

As part of the association, NGE’s upcoming slate of movies, post their theatrical release, will be available on the streaming service for all Prime members. The films will also be available ‘to-rent’ on Amazon Prime Video for all Amazon customers (Prime or otherwise) in the ‘Early Access Rental’ window.

The slate includes titles such as Bawaal, Sanki, Baaghi 4, among others. These films will feature actors like Varun Dhawan, Tiger Shroff, Kartik Aaryan, Ahan Shetty and many more. It's directors include national award-winning directors like Nitesh Tiwari (Chhichhore, Dangal) Ravi Udyawar (Mom), Sameer Vidwans (Anandi Gopal) and Saket Chaudhry (Hindi Medium).

Sajid Nadiadwala, managing director of Nadiadwala Grandson Entertainment, Producer & Director said, “We have been entertaining the audience for the last 70 years with our movies, contributing to the Indian culture and today it’s a new era in entertainment with OTT becoming such an integral part of our lives. Amazon Prime Video has been instrumental in breaking all barriers in entertainment – geographical, linguistic, or otherwise. In Prime Video, we believe we have found a partner that not only shares our vision of offering immersive cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem. This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video – we are confident that this partnership of inclusive cinema will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content selection. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow.”

“We are excited to venture into this milestone collaboration with Nadiadwala Grandson Entertainment, that is known to create films that connect instantly with audiences. By inking this partnership, we will bring some of the most entertaining narratives and stories soon after their theatrical releases exclusively to our viewers’ screens worldwide,” said Manish Menghani, Director – Content Licensing, Amazon Prime Video India. “At Amazon, we start with the customer and work backwards and this collaboration is another step towards fulfilling that promise. Prime Video has played a key role in significantly enhancing the audience base for Indian films, across languages, both within the country and internationally. I am certain that this slate of much-anticipated movies will prove to be an absolute delight for our consumers,” he added.