Airtel-Lionsgate join hands; “Will continue to forge long-term strategic partnerships”: Adarsh Nair, Airtel

Bharti Airtel (“Airtel”), one of India’s largest integrated telecommunications company, has joined hands with global content leader Lionsgate and Starzplay, the international premium subscription platform from Starz, to bring premium content from Lionsgate Play to customers in India.

The partnership will give Airtel customers access to Lionsgate feature films content, which will be available on the Airtel Xstream app and web platforms. Airtel Xstream app has a catalogue of over 10,000 movies and shows along with 400 TV channels.

The collaboration is expected to be a compelling value proposition for the Indian cinephile audience. The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.

Lionsgate Play’s initial offering includes the blockbuster Hunger Games and Twilight Saga franchises, multiple Academy Award winner La La Land, and the critically-acclaimed international breakout hit Wonder, among its deep slate of box office successes.

In addition, Airtel customers will have access to recent hits like American Assassin, Robin Hood, The Spy Who Dumped Me, A Simple Favor, Saban’s Power Rangers as well as marquee library titles such as Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs.

Commenting on the partnership, Adarsh Nair, chief product officer, Bharti Airtel, says in a media statement, “Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India.”

“Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise. This is another major step forward in bringing an exciting and unique content experience to our Indian audience,” adds Rohit Jain, managing director, Lionsgate Play, South Asia.