Zenith wins Lactalis' biz

The agency has been appointed as the Master Agency Partner.

Zenith, a part of Publicis Media, has won the global pitch for the consolidated media business of dairy products corporation Lactalis. Zenith has been appointed Master Agency Partner, commanding 75 per cent of Lactalis’ markets.

The win sees Zenith retain all its existing markets in EMEA, APAC and Lat Am, and take on 11 new ones, including Canada, the UK and the USA. As Master Agency Partner, Zenith will undertake media communications responsibility, with global coordination run from Zenith’s HQ in London. The agency will now work with Lactalis both centrally and locally to deliver against the company’s growth targets.

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Commenting on the win, Vittorio Bonori, global brand president, Zenith, says, “We are absolutely delighted to become Lactalis’ Master Agency Partner. This is a testament to our strong relationship with Lactalis and to Zenith’s approach to driving business growth as the ROI agency.”