YRF parts ways with Ashish Patil following harassment allegations

Patil's termination is in place 'with immediate effect'.

Film production and distribution company Yash Raj Films has announced the termination of services of Ashish Patil, VP – brand partnerships and talent management - business and creative head, Y Films. The announcement was made in a Twitter post by the company's official Twitter handle @yrf, earlier today.

ALSO READ: Open Letter A step towards fighting sexual harassment in the ad world

pic.twitter.com/swTvIYBGin

— Yash Raj Films (@yrf) October 16, 2018

#MeToo Sharing an anonymous survivor account of a former model and former aspiring actress who has spoken against @patilashish of YashRaj Films of sexually exploiting her. Screenshots are with her consent. #TimesUp pic.twitter.com/jMe7Yzx5hB

— Japleen Pasricha (@japna_p) October 10, 2018

YRF's announcement comes after allegations of sexual harassment against Patil surfaced on social media. The accusations were raised by an anonymous 'former model and former aspiring actress' via a Twitter post by Japleen Parishcha, an activist and founder of Feminism in India, a digital platform.

.@japna_p pic.twitter.com/cgNZKBmBRP

— Yash Raj Films (@yrf) October 12, 2018

Previouly, following Parishcha's expose about Patil, YRF responded with an assurance of 'strictest action against the alleged perpetrator'.