Madison’s Platinum Media is Agency on Record for Ganesh Grains

The account will be handled from the agency’s Kolkata office.

Platinum Media, unit of ad agency Madison World, has been appointed as Agency on Record for Ganesh Grains, a Kolkata based company that deals in food grains, pulses and snacks. The account win came following a multi-agency pitch and will be handled from the agency’s Kolkata office.

Manish Mimani MD and group CEO, Ganesh Grains, says, “Ganesh Grains was started 80 years back. The journey since then, has enriched us at every step as we grew. Ganesh Grains makes various products like whole wheat atta, flour, semolina, gram and various other packaged staples. At this juncture we are pleased to announce ‘Madison’ as our communication agency. We intend to leverage Madison experience to scale new heights.”

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Vikram Sakhuja, group CEO, media and OOH, Madison, says, “We are delighted to have won this account. I am confident that our very able office in Kolkata supported by the central team in Mumbai will add a value to the brand. We are looking forward to a long and mutually beneficial partnership.”