PHD India strengthens leadership team in Delhi

The agency has appointed Dipika Bhasin as head of the Delhi office, Anuj Madan has been elevated to Delhi Digital Lead.

PHD India has strengthened its leadership team in Delhi to accommodate the demands of fresh growth from North India, including the appointment of Vivo’s digital mandate earlier this year. The agency has appointed Dipika Bhasin as head of the Delhi office while Anuj Madan has been elevated to Delhi Digital Lead.

Commenting on the recent appointments, Jyoti Kumar Bansal, CEO of PHD India, says in a company statement, “The appointments reflect the growing demands of our clients based in North India and the volume of activity the Delhi office now manages, especially after the Vivo digital account win and the growth in mandates from HP, SC Johnson and other clients. With Dipika’s deep-rooted knowledge of the North India market and how to make brands thrive there, as well as Anuj’s digital prowess, I am confident that we will continue to see more impressive wins come out of our office in Delhi.”

Bhasin brings over 17 years of experience, joining from sister-agency OMD, where she spent six years and most recently served as vice president for the Delhi office. Prior to joining Omnicom Media Group in 2011, she developed extensive media experience through roles at Zee Telefilms, Carat and Aircel.

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Madan is an award-winning digital professional with over 12 years of experience in transforming digital businesses for brands such as Renault, HP India, Samsung, Amex, Lufthansa and Swatch, among others. Prior to joining Omnicom Media Group in 2015, Madan served as a Business Director at Cheil Worldwide and Mindshare, leading the digital business to build brands by driving high performance marketing.

Speaking about her new role Bhasin says, “PHD has demonstrated impressive growth, having been recognised as Campaign’s Agency of the Year last year and won prominent international and local business in recent years. I am excited to be joining the team and continuing the momentum in Delhi and North India.”

Madan adds, “It’s been great to have played a part in PHD’s growth journey in Delhi during my role at Omnicom Media Group... I look forward to working with Vivo and our other clients in North India on raising their digital credentials and driving real business performance for them as a result.”