Sunil Kumaran joins BIG FM as country head - Thwink Big

Previously, he was the country head of StoryLab (TSL).

BIG FM has appointed Sunil Kumaran as country head, Thwink BIG. Kumaran returns to the BIG family to lead the network’s marquee content studio and talent incubator Thwink. His responsibility will involve scaling the group’s ambitious Content Studio business through development and creation of original content, talent incubation and strategic alliances.

Manish Karnatak, head, Thwink BIG, and Soela Joshi, associate vice-president – IP along with their teams will work closely with Kumaran to chart the progress of Thwink BIG.

Speaking about his new role, Kumaran says, “It is an extremely exciting space and I look forward to taking the group’s vision on content forward with Thwink BIG. We already have a highly driven and experienced team in place and they have been producing some fantastic work for brand. The effort now will be to scale this manifold through innovations, fresh ideas, talent and publishing partnerships.”

Kumaran comes with an experience of over two decades in revenue, content planning and sales, distribution and marketing. Prior to joining BIG FM, he was the country head of StoryLab (TSL), the specialist content agency of Dentsu Aegis Network. In his former role with Reliance Broadcast Network Limited, Kumaran was the chief strategy officer for the Group.

Speaking about the new appointment, Tarun Katial, CEO, BIG FM, says in a company statement, “In his past association with us, which was close to eight years, Sunil’s exceptional domain expertise and passion for content played a key in the networks growth. It gives me immense pleasure to welcome him back to the organisation where he will effectively be taking charge and fuel the growth of our Content Studio - Thwink BIG.”