News18.com appoints Ashish Naik as National Sales Head

Previously, Naik worked with Times Internet as national sales head.

In a recent announcement, digital news platform News18.com, has appointed Ashish Naik as national sales head. Naik comes with over 17 years of experience in media sales and has formerly worked with organisations such as Tata Infomedia, BCCL, Business Standard and NDTV Media. Prior to joining News18.com, Naik worked with Times Internet as national sales head.

A Science graduate from Mumbai University, Naik has done his post graduation in Marketing Management from MET Mumbai. In his current role at News18.com, Naik aims to bring onboard a maximum number of advertising partners and consolidate the network’s position as a leader in the space.

Speaking about the platform’s growth and expansion, Rajiv Singh, business head, News18.com and CricketNext, says in a press release, “Last year has been great for News18.com with the platform touching new milestones and setting higher benchmarks in terms of audience engagement and reach. Now, after Gujarat and HP elections we are looking forward to Karnataka elections. And now, with Ashish as the new addition to the team, we are looking at taking things a step ahead and bringing in more and more engaging and captivating formats for our consumers.”

Commenting on his appointement, Naik, says in a press release, “I am certainly excited to begin a new chapter in my career with News18.com. With the digital boom still in its nascent stages in the country, it is certainly a great time to be a part of the sector. In my new role at the company, I intend to promote innovative 360 degree properties, which tend to result in higher audience reach and engagement. At the same time, I also intend to adopt a more consultative approach in grasping the requirements and needs of the clients, since a property is a complete success when it appeals to all the stakeholder involved including the consumers.”