The committee would work towards equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.
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In a recent development, he India Chapter of the Account Planning Group (APG) has announced the induction of Board Members that represent planning heads across major advertising agencies. In keeping with its credo, the committee would work towards equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers while also driving several initiatives for APG in India including its soon-to-be-announced Awards show.
The list of members include:
Amit Kekre – national planning head, DDB Mudra
Bindu Sethi – chief strategy officer, J Walter Thompson India
Dheeraj Sinha – chief strategy officer-South Asia, Leo Burnett
Prem Narayan – chief strategy officer, Ogilvy India
Roma Singhal -- head - strategy and new business, Whyness Worldwide
Suraja Kishore EVP and GM - McCann Mumbai; national head, planning-McCann Truth Central
S. Subramanyeswar – chief strategy officer, Lowe Lintas
Sudeep Gohil – chief strategy officer and managing partner, Publicis India
The APG got off to a start in India at the end of 2017, and has since organised a couple of community-driven initiatives including the recently held workshop on ‘Culture & Creativity’ by Whyness founder and chairman, Ravi Deshpande. The committee has queued up several such workshops and training modules in the coming months, which would be hosted across key metros in India.
As of date, the APG is being led by a consortium of leading agencies from India including Ogilvy & Mather, J Walter Thompson, MullenLowe Lintas Group, Leo Burnett India, DDB Mudra Group, Publicis India, Taproot, Dentsu, Grey Worldwide, McCann Worldwide, L&K Saatchi & Saatchi, Famous Innovations, Rediffusion Y&R, Whyness Worldwide and others.
The Account Planning Group is a membership organisation that promotes smarter thinking. Headquartered in London, it is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies. It is expanding with a community of communications strategists, including media planners, channel planners, DM planners and digital planners.