Triton Communications bags the creative mandate for Dainik Bhaskar

The account was won after a multi-agency pitch involving five agencies and a comprehensive round of presentations.

In a recent announcement,Triton Communications has won the creative mandate for Dainik Bhaskar group of publications including Divya Bhaskar (Gujarati) and Divya Marathi (Marathi) which is a part of the DB Corp Ltd.

The account was won after a multi-agency pitch involving five agencies and a comprehensive round of presentations.

Atul Purohit, executive creative director, Triton Communications shares, “When news is packed with knowledge it widens the readers’ outlook and enables them to think smart. The concept of “Smart Soch" for Dainik Bhaskar was a perfect fit. Dainik Bhaskar is a leader in its market because it always thinks about its reader in a way that equips them to think and lead the way.”

Munawar Syed, director,Triton Communications says, “In today’s digital world, newspapers are not the primary source of information. In addition there is now awareness about fake news. We recognised that DB has a high credibility factor amongst readers who look to DB for intellectual enrichment and individualism. The perception shift from the source of information to source of knowledge was therefore a natural move. It was now only a matter of presenting this thought as a “Smart Soch" with simple relatable icons for visual drama.”

Talking about the Dainik Bhaskar win, Mayur Rana, executive director (Ahmedabad) says, "Having worked closely with the team at Dainik Bhaskar during the launch of Divya Bhaskar in Gujarat we understood the ethos of the Bhaskar Group. They have always believed in putting the readers’ interests first and doing their duty in promoting a positive environment. When they explained to us the how the newspaper has evolved in the recent past and in order to respond to the changing media environment we realized there was a story waiting to be told. The group focuses on providing 'knowledge' that can be used, and this is what makes them different. We are excited to be partnering with them to take this message to the world."