Carat India to handle Franchise India Holdings' media mandate

The account will be manged from the agency's Gurugram office.

Franchise India Holdings (FIHL), an integrated franchise solution company, has appointed Carat India, the flagship media agency from Dentsu Aegis Network, as their media agency. The agency will manage the account from its Gurugram office. Carat won the mandate following a multi-agency pitch.

According to the press release shared by the agency, Franchise India aims to spend its majority of investments on digital media. Carat will manage the media planning and buying for all the investments.

Speaking about the win, Rajni Menon - CEO, Carat India, says, “We look forward to working with Franchise India in taking their business to gain strong hold on the relevant audience. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of enabling a strong connect with the digital consumers of India.”

Commenting on the partnership, Gaurav Marya, chairman, Franchise India, says, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We are delighted with this partnership and wish Carat all the best as we embark on an exciting journey together.”