Muthoot Pappachan Group assigns media mandate to Havas Media, India

The account size is estimated to be in the range of INR 50 crores.

Havas Media, India has bagged the integrated media duties of Muthoot Pappachan Group. The account size is estimated to be in the range of INR 50 crores and will be handled by the agency’s Bangalore and Cochin office led by Saurabh Jain, vice president, south, Havas Media India.

Sanjeev Shukla, group chief marketing officer, Muthoot Pappachan Group, says in a press note, “Being a legacy company, it is paramount that we maintain our reputation that has been shaped over decades with high quality practices towards helping ordinary men and women fulfil their dreams, while adopting and preparing ourselves for the next generation. Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to newer heights and towards meaningful growth.”

Founded in 1887 by Muthoot Ninan Mathai, Muthoot Pappachan Group (MPG) is an Indian business house headquartered in Trivandrum, Kerala. It encompasses several businesses including financial services, automotive dealerships, hospitality, real estate, information technology, precious metals and alternate energy, among others.

Anita Nayyar, CEO, Havas Media Group, India and South Asia, says, “We are excited to kick start the year with a legacy brand like Muthoot. Being in a highly regulated domain, consumer trust and transparency will be at the core of Muthoot’s marketing strategy. With this win, we have strengthened our operations in the South and are aiming to expand our footprint. We look forward to a meaningful association and to add to the relationship of belief and trust with customers that Muthoot has built since 1887.”

Mohit Joshi, managing director, Havas Media Group, India, adds, “Spanning 131 years in the field of business, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape that thrives on consumer-centricity and innovation. At play will be Havas Media Group's integrated media skills centered on digital and our 'Meaningful Brands' framework which will together map the brand chart for Muthoot. According to our research, brands that are meaningful enjoy 64% higher trust among consumers in the finance industry. We are excited to take on the first mandate for 2018.”