YuppTV partners with Aastha Group’s TV Channels

The spiritual and cultural brand will be utilising YuppTV’s White-Labelled video platform to be present across digital platforms.

YuppTV has associated with Aastha Group’s TV Channels (Aastha, Aastha Bhajan, Vedic & Arihant) for the latter’s entry in the OTT platform. Aastha, the spiritual and cultural brand will be utilising YuppTV’s White-Labelled video platform to be present across the digital world of web, mobile, and connected TVs.

Aastha mobile app was launched today by Ramdev and Bal Krishan. Speaking on the association, Uday Reddy, founder and chief executive officer, YuppTV, says, “We are glad to associate with Aastha channel and expedite its reach across digital channels via our multi-screen White-Labelled video platform. While the channel promotes spirituality and culture amongst the youth and elderly alike, our White Labelled OTT Platform will ensure the channel’s direct reach and accessibility to the users.”

Pramod Joshi, chief executive officer, Aastha TV, adds, “The present-day user is equipped with digital mediums, smartphones and tablets and their viewing habits have changed. Hence, it is important for us to be present where our users are and make it convenient for them to watch our content and have a direct connection with them. We thank YuppTV’s white-labelled OTT Platform for helping us successfully navigate through the world of OTT and make Aastha Channels directly accessible to users via iOS and Android mobile apps, websites and connected TVs.”