Indranil SenGupta launches brand consultancy and design firm IS

Recently SenGupta had quit Viacom18 as associate vice president, business head - Non Music IPs, brand and B2B marketing.

In a recent development, Indranil SenGupta has launched a new brand consultancy and design firm IS. Recently SenGupta had quit Viacom18 as associate vice president, business head - Non Music IPs, brand and B2B marketing.

Launched in January, IS has already bagged the branding and communication assignment for the Mumbai Shopping Festival, completed the design of Showtime's Mumbai office and partnered with OMCPL’s The Color Run.

Talking about the new design house, Indranil SenGupta, founder and CEO, IS, says in a press release, “At IS, design creates the contours of an idea and we want to infect people with this passion for good design. We want people to delight in design not just for the sake of aesthetics but because good design solves problems intuitively and offers intuitive solutions for success.'

SenGupta has launched the firm with two other partners, Anindya Choudhary and Dhaval Palrecha.

Choudhary is a partner and creative director at IS and comes with intensive experience in production design for ads and films and spatial design for homes and offices. He has worked on projects with brands like Omega, Netflix, Hewlett-Packard, ICICI, and Godrej. His living spaces portfolio includes the workplaces for AIB, Encompass, Insider and Glitch.

Palrecha is the third partner and creative director at IS. A cross platform designer, Palrecha like most young people these days started working even before he was done studying. He has worked on brands like SP Jain School of Global Management, Tata Sky and international brands like Lilou et Loic (Bath & Body), RoviTravel, Vh1 Supersonic and Emerge