Sujeet Mishra will now head marketing at Times Now

He will be based out of Mumbai and report to Vivek Srivastava, executive vice president, Times Network.

Times Network, the broadcast arm of media conglomerate, The Times Group, today announced the appointment of Sujeet Mishra as head of marketing, Times Now. In his role, Mishra will lead the brand's strategic planning and communications including new brand initiatives, consumer research and market development across ATL, BTL and digital platforms. Based out of Mumbai, Mishra will report to Vivek Srivastava, executive vice president, Times Network.

Sujeet MishraCommenting on the appointment, Vivek Srivastava, executive vice president, Times Network, says in a press release, "His vast knowledge and strong capabilities in brand building and marketing communication will add tremendous value to our ambitious growth strategy in the English news segment."

Mishra adds, "I look forward to channelising my best efforts and strengths into creating impactful marketing campaigns and sustaining the leadership position of Times Now."

Mishra has over 13 years of experience in marketing and brand communications; he joins Times Now after his stint at ABP News Network where he was overseeing four News brands. Sujeet is an alumnus of IIM Ahmedabad's Marketing Executive Development Program.