OMD India bags media mandate of Levi’s

The account will be managed by the agency’s Bengaluru office.

OMD India, a part of Omnicom Media Group, has won the media duties of Levi’s. The account will be managed by the agency’s Bengaluru office. The partnership will involve the use of both offline and digital channels as well as sophisticated uses of data to continue engaging Levi’s consumers in relevant and innovative ways.

Speaking about the win, Priti Murthy, CEO - OMD India, says, “This win reflects our agency’s momentum in South India and also the quality of our global network’s campaigns for the brand since 2009.”

He adds, “...We look forward to working with Levi’s and continuing the legacy of one of India’s most ubiquitous brands.”

The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.